Trytn started as an idea to create a mobile diving app, however after lots of research the user experience team decided a better course of action was to create an ecommerce storefront platform targeted at small boating and diving outfits. I was responsible for collaborating with the UX team, creating an identity, and designing the online product. Due to scheduling conflicts Madeline Pellman took over the designer role shortly after style tiles were established and I took on an art director role for the remainder of the project.

Identity Design

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Moodboard

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Early sketches

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Logo lockups

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Color Palette

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Pantone chips

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Mark construction

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Identity Guidelines

Ecommerce platform

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I collaborated with Experience Designer Dominic Prestifilippo on user flows and wireframes.

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Roles: Identity Design, Art Direction, UI Design, Some UX

Agency: Andculture