Bradley Hawkins

Trytn

Identity Design, Product Design

Trytn started as an idea to create a mobile diving app, however after lots of research the user experience team decided a better course of action was to create an ecommerce storefront platform targeted at small boating and diving outfits. I was responsible for collaborating with the UX team, creating an identity, and designing the online product. Due to scheduling conflicts Madeline Pellman took over the designer role shortly after style tiles were established and I took on an art director role for the remainder of the project.

Identity Design

Trytn

Moodboard

Trytn

Early sketches

Trytn

Logo lockups

Trytn

Color Palette

Trytn

Pantone chips

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Mark construction

Trytn

Identity Guidelines

Ecommerce platform

Trytn

I collaborated with Experience Designer Dominic Prestifilippo on user flows and wireframes.

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Roles: Identity Design, Art Direction, UI Design, Some UX

Agency: Andculture

All selected works