One of my best friends Aaron Buckley started leather working as a hobby not long after a bad motorcycle accident. What started as a hobby turned into a full time business and it only made sense to build an ecommerce solution to sell his leather goods online. Througout the project I collaborated with two other designers who happened to also be good friends with Aaron and I, Jessie Jay Mademann and Alex Bloom. Although I was mostly in charge of the wordpress theming, front-end development and woocommerce integration, all off us were in charge of the design in some fashion.

Wth a mobile first perspective we started wireframing in Aaron's leather shop to start nailing down the content heirarchy and site priorities.

Homepage.

Product Page.

Mobile view in context

Mobile views

Roles: Responsive Web Design, Front End Development, Wordpress Ecommerce integration, User Experience

Collaborators: Jessie Jay, Alex Bloom